Bull Barrel
Hunter
P89DC said:Imo Marlin is a perfect complement to the Ruger single action revolver line and Ruger stole it for $26M. Imagine the engineering/equipment cost to build a resource like Marlin and then try to win some market share. For $26M Ruger is set up to dominate the lever market.
I expect Ruger will invest in the Marlin because they have plenty of cash. I can't wait for a stainless Marlin with hammer forged barrel.
Another consideration is political. In places like Australia lever action rifle remain legal. If the situation changes in the US with semiautomatic rifles Ruger will have hedged its revenue for a bargain at $26million.
Agreed, it was the deal of the century.
As for investing all the Ruger cash in Marlin, and it's prudent to do so, maybe some of that cash could be aimed at Ruger quality control. Get it right before it goes out the door reduces rework later and makes for happy customers and improves market reputation.